Job Description
About the Role: We are seeking an experienced and passionate Advertising Manager, PPC, to join a growing eCommerce team focused on driving success through Amazon advertising. If you have a deep understanding of Amazon's advertising suite—including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP (Demand Side Platform)—and you're ready to help brands grow their presence on the platform, this could be the perfect opportunity for you!
In this role, you will be responsible for creating and managing strategic PPC campaigns on Amazon, ensuring that each campaign is tailored to meet client goals and delivers measurable results. You'll work closely with clients to optimize their ad spend and maximize their return on investment (ROAS), all while keeping up with the latest Amazon Advertising trends and innovations.
Key Responsibilities:
Develop and Manage Amazon PPC Campaigns: Lead the strategy and execution of Amazon PPC campaigns across Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP, all aimed at driving traffic, boosting sales, and enhancing profitability.
Leverage Amazon DSP: Use Amazon's Demand Side Platform to execute programmatic display ads, including remarketing strategies that reach both new and returning customers.
Optimize Campaigns: Dive into keyword research, ad copy optimization, and advanced targeting strategies to ensure campaigns perform at their best and deliver strong results.
Monitor and Analyze Data: Regularly analyze campaign performance using key metrics such as CPC, ACoS, and ROAS. Provide actionable insights to continually improve campaign performance and overall client outcomes.
Innovate and Optimize: Continuously test and refine campaigns with A/B testing, bid adjustments, and audience targeting strategies to ensure maximum effectiveness and ROI.
Collaborate with Cross-functional Teams: Work closely with product and content teams to ensure all campaigns align with client goals, product listings, and messaging.
Stay Ahead of the Curve: Keep up-to-date with the latest Amazon Advertising trends, platform updates, and industry best practices to ensure campaigns remain innovative and competitive.
Client Reporting and Strategy: Provide clients with regular reports that highlight key campaign insights, successes, and strategic recommendations for ongoing improvements.
What We're Looking For:
Experience: At least 3 years of experience managing Amazon PPC campaigns, including Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP.
Expertise: Strong knowledge of Amazon's advertising ecosystem, with proven experience optimizing campaigns across various ad types for maximum performance.
Programmatic Advertising: Familiarity with Amazon DSP and experience running programmatic campaigns that target specific customer segments and drive conversions.
Data-Driven Mindset: Ability to analyze campaign data and leverage metrics like ACoS, ROAS, and sales growth to continually improve campaign performance.
Platform Knowledge: Familiarity with Amazon Seller Central and Vendor Central, with experience managing large-scale campaigns.
Tools and Analytics: Experience using Amazon Analytics, third-party software tools like Helium 10 or Jungle Scout, and reporting platforms to track and measure campaign success.
Communication Skills: Strong communication skills with the ability to clearly present performance data and strategic recommendations to clients.
Certifications: Google Ads or Amazon Ads certifications are a plus.
Why This Opportunity is Great for You:
Competitive Salary: Earn a salary of $80,000 - $100,000, with performance-based incentives to reward your hard work.
Flexible Work Environment: Enjoy the flexibility of working remotely while contributing to impactful projects with leading eCommerce brands.
Comprehensive Benefits: Take advantage of a benefits package that includes medical, dental, vision coverage, PTO, and a 401(k) match.
Career Growth: Gain hands-on experience managing high-impact campaigns and develop a deep understanding of Amazon's full advertising suite, including DSP.
Employment Type: Full-Time
Salary: $ 31,000.00 131,000.00 Per Year
Job Tags
Full time, Remote job, Flexible hours,